News
Member Spotlight: Doc Michel of R.E. Michel Company
February 28, 2025 | 1 minute read
In this HARDI Member Spotlight, R.E. Michel Chairman Doc Michel reflects on the company’s 90-year journey, from its humble beginnings in a Baltimore basement to becoming an industry leader. He shares how strong customer relationships, long-term employees, and a commitment to innovation have been the foundation of their success.
Doc shares his experience with the evolution of the HVAC industry, including market consolidations and the shift to heat pumps, and how R.E. Michel has adapted by investing in technology and online sales. He also highlights the value of HARDI membership in supporting leadership development and industry insights. Looking ahead, the company is focused on continued expansion, aiming for $2 billion in sales, with new stores and a major warehouse project on the horizon.
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Connor Pilbeam
As Content Manager of HARDI's Marketing team, Connor uses his expertise in marketing and content creation to share updates and communications with HARDI's membership and the larger HVACR industry. He leverages his marketing and communications background to develop effective and clear messaging to HARDI's membership.
