News

Member Spotlight: Russ Bennett of Red Barn Media Group

April 22, 2025 | 1 minute read

The HARDI member spotlight serves as a regular feature through which the association highlights stand out individuals in the HVACR industry and their companies.

In this HARDI Member Spotlight, we chatted with Red Barn Media Group's Director of Business Develpment, Russ Bennett, to explore the company’s evolution and mission. Originally a plumbing and HVAC distributor in Vermont, Red Barn pivoted to software, then digital marketing—now specializing in helping contractors, distributors, and OEMs grow through targeted strategies and coaching.

Russ highlights Red Barn’s commitment to long-term partnerships, currently holding a 98% customer retention rate, and deep expertise in leveraging Google’s ecosystem for home services marketing. He also shares why Red Barn values its HARDI membership and the connections formed at events like Focus Conference and Annual Conference.


Nominate a HARDI Distributor Member

To nominate a member for a future Member Spotlight, contact Connor Pilbeam at cpilbeam@hardinet.org or complete a nomination form at the button below.

Connor Pilbeam

As Content Manager of HARDI's Marketing team, Connor uses his expertise in marketing and content creation to share updates and communications with HARDI's membership and the larger HVACR industry. He leverages his marketing and communications background to develop effective and clear messaging to HARDI's membership.

Curri B
HARDI Logo